Twitter acknowledges that TweetDeck "has not received the necessary love" in recent years. Now it promises a review "from scratch".
TweetDeck, Twitter's power user client, is getting its first major update in years. The company's product manager, Kayvon Beykpour, confirmed this Tuesday in an interview with The Verge. However, the executive has not confirmed when the changes will be reflected.
After nearly a decade without significant updates, the Twitter product team acknowledges that TweetDeck "hasn't gotten the love it needs" of late. In this sense, they have indicated that this is going to change as they are actively working "on a major revision" of the platform.
“We have been working on a fairly large overhaul of TweetDeck from scratch. It is something that we are excited to show publicly sometime this year. And this is just one example of a service owned and operated by Twitter that we will continue to invest in. "
Kayvon Beykpour, Twitter Product Manager
Beykpour hasn't specified whether the revamp will focus on visuals, features, or both. Nor has it provided details on when the new TweetDeck will be launched, although it has stated that they will show their work "sometime this year."
TweetDeck was born 12 years ago as an independent application that allowed you to manage different Twitter accounts, create lists and organize vertical feeds, ideal functions for journalists, community managers and social media professionals.
Years later, in 2011, TweetDeck was acquired by Twitter. Since then it has kept the essence of its design and few new features have been added. In fact, there were applications for iPhone and Android, but in 2013 they were withdrawn from their respective stores "to focus efforts on the web version."
Twitter could charge for TweetDeck
A Bloomberg report published last month suggested that Twitter could start charging for advanced features, including TweetDeck. This stems from the efforts of the company led by Jack Dorsey to diversify its income.
It would be a subscription service that would allow you not to depend so much on advertising. Power users would have to pay for services like Tweetdeck, the ability to create user roles, custom hashtags, profile badges, and more.
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