YouTube will start testing new interface types with "hidden dislikes counter"

The YouTube video service will begin testing several new interface types with a hidden dislikes counter. The company announced this on Twitter. The start date of the experiment is not named.

Testing will be conducted at the request of content creators. The developers will first test the feature on a "small group of users". The list of countries in which testing will be available is not specified. Through this experiment, YouTube wants to know how the presence of a public counter affects the popularity of a video and its rating.


👍👎 In response to creator feedback around well-being and targeted dislike campaigns, we're testing a few new designs that don't show the public dislike count. If you're part of this small experiment, you might spot one of these designs in the coming weeks (example below!).

Both video rating selection buttons will remain active and viewers will be able to use them, but the tester will only be able to see the number of likes. Authors will still be able to track statistics, and algorithms will take into account the results of the assessment.


Creators, you'll still be able to see the exact number of likes and dislikes in YouTube Studio. For viewers, if you're in the experiment, you can still like or dislike a video to share feedback with creators and help tune the recommendations you see on YouTube.

At the end of 2019, Instagram began testing a feature to hide the number of likes from users. The company said the innovation is intended to help users focus on content, not popularity.

Over the past few months, the Instagram experiment has affected Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand. Facebook, the owner of Instagram, says they have received generally positive feedback from users who participated in the early stages of the experiment. They also noted that "the company will continue to experiment to learn more from the global community."

On the official Instagram page on Twitter, a message was published announcing that starting today, the likes counters will disappear from users around the world. Users will only be able to see the number of views and likes on posts that they personally post. The developers believe that this approach will allow users of the social network to focus more on the published content, and not on how many likes it will collect.

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