There is a reason for AMD to focus on securing inventory and improving supply and demand for Radeon RX 6700 XT


The AMD Radeon RX 6700 XT graphics card, released for $479, can be played at maximum settings at 1440p. In addition, on Wednesday morning, AMD announced that it would increase its supply of Radeon RX 6800 GPUs far more than at launch. It also added that Smart Access Memory, a performance enhancement technology, will also be applied to the Ryzen 3000 processor.

However, the core of the announcement was the Radeon RX 6700 XT with 40 computation units, a game clock of 2,424 MHz, an enormous amount of 96 MB of Infinity Cache, 230 watts of power consumption, and an ample 12 GB of GDDR6 memory. AMD particularly emphasized that the strength of the Radeon RX 5700 XT, which will be released on March 18, is the vast amount of memory buffers.

Its rivals, the NVIDIA GeForce RTX 3060 Ti and GeForce RTX 3070, only have 8GB of RAM. AMD says Call of Duty: Black Ops Cold War uses about 11GB, Horizon Zero Dawn uses just over 10GB of RAM at 1440p resolution, and Dirt 5 And Red Dead Redemption 2 said they recorded 9-10GB of memory usage. Because of this, AMD said the Radeon RX 6700 XT's large 12GB frame buffer could be an advantage, but it varies from game to game.

According to AMD, the Radeon RX 6700 XT's ray tracing performance is similar to that of the Radeon RX 6800 or 6900 cards, with Battlefield V, Shadow of the Tomb Raider, Fortnite, and Mine. It is a level where you can play games such as Minecraft with the latest light effects activated. AMD will also support the ray tracing effects of Cyberpunk 2077 and Dirt 5.

Nvidia was the first to lead ray tracing, but AMD also revealed that the open standards approach is now beginning to pay off. Currently, more than 40 games support the company's FidelityFX effects such as Contrast Adaptive Sharpening, Denoiser, Variable Rate Shading, and Screen Space Reflections. I'm doing it. In addition to the open standards approach, AMD explained that developers who want to support next-generation game console features are also the reason for the technology dissemination. AMD's Radeon GPU is used in both the Xbox Series X and PlayStation 5.

For those looking for low latency, AMD said it is now ready to offer Radeon Anti-Lag on DX12 as well as DX9 and DX11. It's a very welcome change, but AMD hasn't released details about FidelityFX Super Resolution, which competes with NVIDIA's Deep Learning Super Sampling technology. GeForce GPUs that support smart AI upscaling with DLSS have a performance advantage in ray tracing games.

How much is the Radeon RX 6700 XT?

The Radeon RX 6700XT's competitors are GeForce RTX 3070 and GeForce RTX 3060 Ti, so the price is inevitably between the two. The official price announced by AMD is $479, a little less than the GeForce RTX 3070's regular price of $499, and higher than the GeForce RTX 3060 Ti card's $399.

Of course, the list price of NVIDIA cards is only a theory because of the high demand from gamers, the revived mining craze, and resellers enthusiastic about GPUs, and the selling price of new or used graphics cards has already skyrocketed. The GeForce RTX 3070 is trading on eBay for around $1,000.

In the past, even when a Radeon new product was launched, stocks were often out of stock before even clicking the Buy It Now button, so there are probably few gamers hoping for a new product.

AMD's Inventory Efforts

However, AMD explained that it is well aware that enthusiasts who want to purchase a graphics card are in a very unsatisfactory situation, and that it is working to alleviate the shortage of supply and demand with the Radeon RX 6700 XT.

An AMD spokesman said, “We know that gamers' dissatisfaction is due to the exceeding-expected global demand for graphics cards. AMD Radeon RX 6700 XT will be released by increasing the volume. Further steps are continually being taken to meet user demand. In addition, AMD.com replenishes inventory of Radeon RX 6000 series graphics cards and AMD Ryzen 5000 series processors every week, and offers gamers and PC enthusiasts the latest Ryzen CPUs and Radeon GPUs at consumer recommended prices.”

In particular, in the case of the Radeon RX 6700 XT, AMD is taking various measures to overcome the supply situation, and emphasized that the supply volume will increase 'much'.

Second, unlike the practice of releasing custom products manufactured by partners a few weeks after the first reference products are released, such as the Radeon RX 6800 XT and 6900 XT, this time AMD announced that all products will be released at once. In other words, on March 18th, not only reference cards bearing the AMD brand, but also custom versions developed by ASRock, Asus, Gigabyte, MSI, Power Color, Sapphire, XFX, and Yeston will be released.

That said, there is no guarantee that resellers or miners will not be able to sweep all cards after launch, but the probability of purchase increases with the number of products, just as newborn baby sea crabs sprint toward the sea to avoid seagulls.

Third, in addition to the simultaneous release of board partners and its own cards, AMD has cooperated with more than 40 system makers and OEMs that plan to provide assembly PCs with Ryzen RX 6700 XT applied. Resellers and miners could use bots to get e-tail GPUs, but they were reluctant to save the entire system.

It won't be helpful for the average person who simply wants to upgrade the GPU, but it could be at least one good option for anyone who needs a whole new system. 

Ryzen 3000's Smart Access Memory (SAM)

The culmination of the Radeon RX 6700 XT release announcement is smart accessor memory technology. AMD announced that it will soon support AMD Smart Access memory on Ryzen 3000 CPUs.

Smart Access Memory is a technology that allows the CPU to access the entire memory of the Radeon RX 6000 series GPUs at once. As PCWorld explained in its Radeon RX 6900 XT review, it is variable, but it leads to performance gains. Recently, Nvidia started supporting PCIe Resizable BAR technology from GeForce RTX 3060, and Intel also started applying it from the latest motherboards. SAM currently only supports the latest Ryzen, 5000 processors, with the technology first applied.

The Ryzen RX 6000 for laptops is about to be released

This is the last news that gamers will appreciate. The laptop version of the Radeon RX 6000 is coming soon. Although the exact timing was not disclosed, AMD will launch a laptop that combines the fantastic Ryzen 5000 mobile CPU with the Radeon RX 6000 GPU, and CEO Lisa Sue previously announced that a mobile version of the Radeon RX 6000 series will be released in the first half of 2021.

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