Google Stadia has burned tens of millions of dollars on porting games and exclusive games that have been suddenly canceled
The video game industry moves billions each year and it does not stop growing. This industry is very prosperous, with a number of platforms available to play on. Google Stadia was born as a very promising cloud gaming platform, which has come to nothing. Well, really Google Stadia has been a waste of money without feet or head.
Google Stadia has burned millions of dollars to create an unsustainable business
Anyone who followed Google's 2019 announcement of the Stadia platform was surprised by the promises. Very low latencies with the servers, brutal multiplayer, direct connection to YouTube or promises of games. Nothing of all that has materialized, leaving the platform in practically nothing.
Jason Schreier, a journalist for Bloomberg, has given information on the ruinous business of Google Stadia. The first setback was the sales forecasts for the Google Stadia Premium package that included a controller and a Google Chromecast. Estimated "hundreds of thousands" of units sold, seeking to compete directly with the consoles.
Also, the platform has only sought to import games, such as Red Dead Redemption II. Some of the ports have cost large amounts of money. Google paid $ 20 million to Ubisoft for having Assassin's Creed and The Division on Stadia. But the waste does not end at this point. Up to $ 1 million has been paid to about 20 small studios to develop games for the platform. The idea was to find a ball like Valheim, but it has not been achieved.
Shreier points out that the "fatal problem was marketing." The promise of being the "future of games" was to get high. The journalist indicates that a discreet launch and from there grow would have been a more logical bet. A clear example is NVIDIA GeForce NOW, a discrete platform that has been growing.
To give us an idea, the developers were amazed at the amounts Google was willing to spend. Everything to carry in most cases old games without much interest. The lack of exclusives has been a big problem for the platform.
A cluster of nonsensical
Google's excesses with Stadia are enormous. Many of the promises would not be available until a long time later. Also, the Pemium kit with the controller and Chromecast was priced at $ 130. But to add to the nonsense, Google made a huge amount of controllers for Stadia, so many that last year it gave away a large amount of the surplus.
Although it should be noted that the developers were very interested in the platform. Not having memory limitations or being able to use robust AI were big draws. An exclusive game was even being developed that appeared to be a cross between a Google Assistant and a Tamagochi. This allowed interaction with the players in all kinds of fun ways.
Everything fell apart on February 1 when Google shut down internal development without warning. The platform will continue to function, but without exclusives. Something that will prevent competing with consoles and reaching the general public.
Possibly Google Stadia is going to the basement of Google failures. A large number of platforms that promised a lot, but have been loaded with disinterest. The luck for platforms like YouTube is the mass of content and public that sustain it, because if the problems that it generates now had occurred a few years ago, it would also be outside.
0 Comments