It was chosen by fans of Xiaomi
Chinese smartphone manufacturers choose celebrities from the entertainment or sports industry as their brand ambassadors. Xiaomi surprised by naming its new ambassador.
Xiaomi has decided to choose its CEO Lei Jun as the new brand ambassador for its flagship smartphone Xiaomi Mi 11. The CEO himself posted a photo of him posing with the flagship phone on his Weibo account.
The caption on the photo confirms that the marketing department's decision to use him as a new brand ambassador is due to fan complaints. The company leader added that billboards with the new advertising image will be displayed at the T3 terminal of Beijing Capital International Airport. The Xiaomi Mi 11 even has a special edition with a unique finish and the CEO's signature engraved on it.
Xiaomi has announced that the next lightning sale of the Xiaomi Mi 11 is scheduled for January 5th.
Source: Weibo
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